Advertising

Marketing Solutions

Our Marketing Solutions team is committed to working closely with our valued commercial partners to produce creative, impactful campaigns that resonate with your target audience.

The New Statesman is an essential source of information and evaluation by senior politicians, civil servants, business decision-makers and influential opinion shapers in the UK.

As part of the New Statesman Media Group, we also have unique access to the expertise, global reach and infrastructure of our other market-leading media brands.

Our network pulls together expertly written custom-made content specifically created for a high-value audience, giving them the resources to make smarter decisions about policies, technology, sustainable finance and investment, and the transition to clean energy, as well as responsible luxury in the consumer space.

For detailed information about our audiences across all of our platforms and a copy of our media kit, please get in touch.

Advertising

There are many ways we can help get your brand, message and your content in front of the people that matter to you;

From digital display advertising and page takeovers to social media and native placement that aligns your ads with the most relevant content, we have a suite of innovative techniques for you to promote your product, brand or service to deliver interest, engagement and sales.

If you are looking for a more traditional approach, print advertising in our prestigious weekly magazine and our Spotlight supplements continue to be a powerful way to drive brand and product messages.

Position your ads in high performance ad-slots on our daily and weekly brand newsletters. Morning Call, World Review, Dress Down, The Week in Business and Weekly Highlights.

Your ad will be viewed by our highly engaged newsletter audiences, placing your brand at the forefront of their minds and resulting in greater user engagement.

For more detail on our latest sign-up numbers and who we reach, please get in touch.

Content Marketing and Lead-generation

Trenchant, irreverent and beautifully-written articles are the hallmark of the New Statesman’s political, business and culture coverage. Produced by a stellar line-up of contributors drawn by the magazine’s must-read status among opinion-formers, assuring advertisers of a stimulated, receptive audience.

With our first-class journalism we can work with our commercial partners to produce insightful content that can match their objectives and position them as an authoritative voice in their area of specialism. We will then deliver your personalised content to a highly senior, engaged and pre-agreed audience through Lead Monitor, our proprietary marketing tool built into our websites.

By employing our technology to analyse and target our audience, we can reach readers, across our whole network of titles, based on specific campaign requirements, knowing their content consumption and likelihood to act positively. For clients, all first-party data produced is available through a live dashboard to justify ROI at each stage. Our commercial partners will be able to have access to valuable metrics on the engagement of their content-marketing campaign, as well as enriched GDPR compliant leads that can be nurtured.

Podcasts and Video Solutions

Audio and Video Solutions are a highly effective form of content and should form part of your digital marketing strategy.

Our AV output includes everything from editorial documentaries to content marketing campaigns and our award-winning series of Podcasts. Highly popular with listeners and advertisers alike, The New Statesman Podcast is currently Number One in the UK Politics Pod Charts with the recently launched World Review also in the Top 5.

Our experienced team are equally confident shooting audio and video on location or in the studio, using both live and pre-recorded footage. They can also produce engaging animations for editorial and commercial projects.

Events

Our dedicated Events production and operations teams are experts at creating inspiring events, alongside integrated marketing programmes to help you build your brand and business. Whether live, digital or hybrid, our events attract a high-calibre audience and our panels and agendas perfectly reflect the prestige and credibility of the New Statesman brand. If you are looking for a premium solution to reach senior decision makers, influencers and opinion-formers then sponsor one our events and securing a speaking slot alongside some of the most influential names in business and politics

For a full list of our scheduled Events or to see how we can work together to tailor an event for you, please visit our Events Hub.

Spotlight

Spotlight is the New Statesman’s series of highly focused policy reports, asking parliamentarians, academics, business leaders and experts to shed light on areas such as healthcare, energy, transport, cyber security and AI. Produced by the New Statesman’s award-winning editorial team, Spotlight features a mix of comment from the highest levels of government and business, data from our wide-ranging surveys, and thought-provoking, independent journalism.

These supplements prove hugely popular with sponsors who, in discussion with our expert content team, can contribute an article tackling an important issue in their key product area.

For the full schedule of our Spotlight reports please get in touch.

Get in touch with our team

To discuss how we can tailor a multi-platform marketing solutions campaign to help you achieve your goals with demonstrative ROI, please get in touch with one of our team: